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Learning The Art and Skill of Persuasive Grant Writing

 

Can you learn the skill of persuasive grant writing by attending some seminars and workshops from time to time? The simple answer is no. That may sound crazy coming from someone who makes a living producing trainings for researchers on writing compelling grant proposals, but it is the truth. Effective and persuasive grant writing is a skill that must be developed - much like skills such as playing a musical instrument, martial arts, or even whitewater kayaking.

 

Take the example of kayaking: I’ve been doing it since I was five years old (taught by my father). I have taught many others the skill of kayaking down up to class V rapids for both fun and safety. The fastest I’ve ever seen anyone progress to expertise in the skill is around two years, and that’s much faster than the norm.

 

I’ve observed the same is true for effective grant proposal writing. It took me three years of practice to get to the the point that I  could produce a compelling proposal. 

 

I’m not speaking about the time I spent using the “Trial and Error” approach that led to six major rejections in a row - I'm talking about once I decided to get serious about learning the deep ins and outs of effective grants, and got a mentor to help with that... it was over three years until I could repeatably write a compelling proposal on my own.

I have seem the same from helping and working with 100’s of clients over the past decade.

 

The keys to long-term mastery are practice, practice, and more practice... along with feedback.

That's Where the Grant Dynamo 3 Course Comes In

I created the Grant Dynamo 3 online course

to facilitate your ongoing, long-term practice

for deep skills development. The Grant

Dynamo 3 teaches you, step-by-step, how

to create a compelling, persuasive grant story,

and is designed to be used AS YOU WRITE

your next proposal. 

One of the most important questions about your

chances of funding:

Does your proposal keep your reviewer reading, or put

them to sleep?

If you want your reviewer to be engaged and excited about

your work - enough to advocate for funding - you need a

compelling Grant Story

If you don't have a compelling "story" (constructed appropriately for a scientific/research audience), then it is much less likely you will get the attention and interest of reviewers needed for their support. Good science/research is not enough - many of your colleagues are doing great (or at least good) research too. So if your proposal is in a stack of proposals with one-in-eight to one-in-twelve chances of funding (typical pay lines at NIH), it needs to be the one out of eight or more that your reviewer picks to advocate for. If you rely solely on the idea that your science/research will "sell itself", you are relying on a lottery.

 

It always surprises me that so many researchers seem to think grant funding is indeed a lottery - that is, until I consider the preceding sentence. Many researchers rely on the "goodness" of their science/research to sell itself. Or - worse - they rely on outdated concepts of presentation that use ineffective strategies like overwhelming the reader with facts or authority. 

 

While facts and data are very important in research proposals, they must be put into an appropriate context to connect powerfully with your readers. And that is where the power of story comes in: it provides the framework in which we present our facts and data in just the right order and context to yield the highest potential interest.  Once you develop the skill of weaving your facts, data, and projects into clear and compelling story, you'll likely find that your readers are more engaged, interested, and ready to support you. 

 

Yet it is a skill that few researchers possess. We aren't trained in story, we're trained in how to do research. They are two entirely different animals, yet developing the skill of effective story creation can take just as long as developing effective research skills. That's especially true if you approach it with trial-and-error, trying to use (often) obtuse reviewer feedback to figure out what was wrong with your story, correcting it, and waiting another 4-6 months for feedback.

 

I've worked with clients for over a decade on developing the skill of more effective proposal writing - i.e. telling an effective story. Through that work, I identified the specific elements and order in which they're presented that defines some of the most compelling grant stories I've seen - ones that resonated with reviewers and gained funding.

 

The Grant Dynamo 3 is the culmination of that decade of work, distilled down to a step-by-step approach you can apply to your own proposals now and in the future. It presents the framework of the "Grant Story Funnel," and walks you through it step-by-step. At each step, you're given details and examples about the function that part of the story has, and how to do it effectively. You're given exercises (with worksheets) you can use each time you start a new proposal, to walk you step by step through the process, until you master it.

 

My team and I have applied the Grant Story Funnel to many client proposals to analyze what is working - and not working - and it brings rapid clarity to the process I have not seen from any other method available. 

 

So if you want that kind of clarity about your own proposals - to maximize your efficiency and productivity in gaining the funding you need to keep your research going - then the Grant Dynamo 3 may be the golden ticket. And the good news is that it's available at the lowest tuition of any grant writing course I've created since 2012. I want to make it as accessible to the widest range of people possible.

 

Important note: The Grant Dynamo 3 (Level I) focuses exclusively on the Specific Aims page (or equivalent front page), and does not cover other parts of the proposal in any detail. The story you develop in this course can be used for the rest of your proposal, but there is not (yet) detailed instruction on that. If you desire training on other parts of the proposal, you can take advantage of the Grant Dynamo 2 as a complimentary course to Grant Dynamo 3.  

 

On the registration page, we provide the opportunity to bundle the two courses together at the biggest tuition discount I've ever offered. If you opt for the bundle, I suggest you start your work with Grant Dynamo 3, then dive deeper into the extensive content of Grant Dynamo 2 as needed.

 

I am truly thrilled to share the Grant Story Funnel with you, so that you can have more efficiency, less rejection, and help me in my goal of making the whole research endeavor to be a more efficient and fun place to work in.

What you get in Grant Dynamo 3

You get ongoing access to all the class materials for a minimum of two years. 

Grant Dynamo 3 is 7 Modules of Course Training Materials, to take you Step-by-Step through crafting your Grant Story. 

 

The content is provided via HD videos and you will have ongoing access (minimum of two years). 

 

You'll be able to pause the lessons to do the exercises, that will substantially strengthen your implementation of the material.

 

We will also provide you with downloadable audio versions to take on the go with you when commuting or doing housework or whatever.

 

In your member's area, you will also get access to all the slides, worksheets, and proposal examples for downloading whenever you need them for a proposal you're working on.

You get bonus content to supplement your learning

It may seem like eight plus hours of training is enough to cover it all, but as with any deeper skill, that's not enough. There are aspects and nuances I just didn't have time to cover in the primary training, but I wanted to include these resources for you. For example:

  • Funnel Mistakes and Bloopers: The common mistakes people make in developing their Grant Story Funnels, and how to fix them
  • The "moments of reflection" in your Grant Story, which if you do effectively can guide your reader to conclusions that benefit your case - and if you don't, how it may backfire. Presented by special guest, Stefanie Robel
  • Additional written lessons on the Story, The Hook, and the Why; Explore these in depth from other perspectives not shared in the main videos, for deeper insight and experience.
  • Full Specific Aims examples from a range of fields, including an NIH R01, and NIH MIRA, a NSF Career Award, and more. All are fully annotated so you can see the development of the Grant Story Funnel in each - and how it can be varied for different applications. 
  • Ongoing content to be added over the coming months, as I see your questions and challenges implementing this material

Take your time, iterate, and build lasting skills in effective proposal writing

Go Deep, Build Skills: By registering for Grant Dynamo 3, you can take your time to deeply learn the approaches, get feedback on your implementation, and practice, practice, and practice.

 

Student/Post-doc discount: For verified students and postdocs, we offer a further discounted version. You will just email us a few details that we'll verify to get you started with the discount.

 

Substantial Discount on Grant Dynamo 2: The Grant Dynamo 2 is a comprehensive grant writing course I previously created, covering all parts of the proposal, along with many deeper skills like framing, implicit writing, and others that help you write more powerfully. It is a perfect combination with the Grant Dynamo 3, which is more focused and step-by-step implementation on the Specific Aims (or equivalent) page.

 

If you choose to add on Grant Dynamo 2 to your Grant Dynamo 3 registration, you will get a 50% discount on the tuition for Grant Dynamo 2 - an unprecedented discount. With the combination of the two classes, you will have every tool at your disposal for mastering the writing of strong, compelling proposals that are likely to engage and connect with your readers. 

Your Grant Dynamo 3 Includes:

  • Ongoing (minimum two years) access to all HD lesson recordings

  • Audio downloads of every lesson for you to listen to on the go

  • Worksheets and Exercises for you to put the concepts into practice

  • Additional in-depth materials, like "The moment of reflection" and "Grant Funnel Mistakes and Bloopers" - along with future content to be added to address your questions and feedback.

     

  • Access to ongoing bonuses as they are developed:

     

    • Discover the Fact vs Story based approach through an exercise using your own proposal
    • Funnel Bloopers Roll
    • Detailed Examples of proposals from agencies other than NIH
    • An Example Library with Guide Video, taken from different fields
    • A Grant Story Funnel Analysis of my best and worst funded proposals
    • The "For Who?" Module - a lesson on implicit authority
    • Only What's Needed - an lesson on understanding the role of every word and figure on your SA Page 
    • Going deep into the why the R21 failed? 
    • Understanding and Meeting your community's need for your "What", with examples
    • The root human feelings that support Desire and Trust 

Tuition and Registration

Special Offer on Tuition TODAY ONLY:

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We have three different plans for tuition payment, listed below.

One Time Payment

Pay in full now with your personal card or purchasing card to get ongoing access

 


Tuition 

$570

Today $470

Payment Plan

Take six months

to pay, at no extra

cost to you

 


Tuition 

$95/month

Today $79/mo

for SIX months

Institutional Purchase

Place a $100 refundable deposit now to lock in your discount, then we'll coordinate with your institution for payment*


We coordinate with your University and refund the deposit once University payment is made

* There will be a $50 fee for Purchase Orders due to the processing time involved, or your institution can use a purchasing card with no additional fee. 

You'll need to arrange with your institution the approval of the tuition payment, and we'll take care of the rest once approved. Once they've paid

us, we refund your $100 back to the original source.

 

IF YOU ARE A STUDENT OR POST-DOC - Email us with verification and we will send you a payment link with a Student Discount code. 

Student Price is $342 (40% discount)

 

You can reach us at:  support@morganonscience.com

30 day Tuition-Back Guarantee

You can try out the course for a full 30 days. If you decide to not continue for any reason within that

period, just let us know at support@morganonscience.com and we'll give you a prompt tuition refund.

 

This way, if you're not sure, you can try it at no risk to you.

 

Note: The countdown on the 30 day money back period will begin when the main lesson content

is posted after editing and cleanup in early March, so you'll have extra time by enrolling now. 

"Bad" student to Successful Writer

 

“Hi Morgan, I am not sure if you got my previous email, where I let you know that

I got 4% on my last RO1. Today I learned that I got also 4% on my R21!


So thank you again. You may use

my example that even from a “bad” stubborn student you can make quite successful grant writer. Thank you

again,”

 

Katerina Gurova

I Now Enjoy

the Process!

 

“Morgan Giddings online grant writing courses have totally changed my views

on grant writing; I now enjoy the process,

and I am able to help my lab members improve their grants.”

 

Ane Laugen

The Easiest Grant I

Have Ever Written

 

“...it is totally true that my last R01 was the easiest grant I have ever written and it was fun. Clarity changed the grant from work to flow. It took me 3 months to lock in the specific aims but then The grant just kind of flowed out of me so easily. I actually enjoyed it!”

 

Lisann Gittner

Frequently Asked Questions


Is there a payment plan?

 

Yes, there is! We can split up your tuition payment over a four-month period, at no extra charge. See "payment plan" above.

Is there a discount for existing Grant Dynamo 2 students?

 

Yes, there is! Grant Dynamo 2 students who enrolled in the past three months will get access to Grant Dynamo 3 for free. Those who enrolled prior will get a 40% discount from the normal tuition of $570.

Can you provide references I can contact?

 

We make it a high priority to respect our clients' privacy, and do not give out contact information. We provide some general quotes from past students who volunteered these unsolicited. We also offer a 30 day tuition back guarantee so you can give the materials a test drive yourself.

Can you provide statistics on funding rates?

 

If others claim specific numbers or funding rates for their classes or consulting, be wary. Such numbers are not at all meaningful unless obtained in a carefully controlled study performing a long-term comparison of students without intervention versus those with intervention. Further, the results depend on the student's effort as much or more than the teacher's. Having an instructor "guarantee" a certain level of success for their students would be impossible.

What we can say is that we've had a lot of feedback from those who've used the methods we've taught successfully, not only for grants but for other kinds of communications (like manuscripts) as well.

How much time will this take?

 

The main lessons of the course will total about 10 hours. With your ongoing (minimum two years) access, you can take your time, and review as often as you want. However, to be realistic, understand that the real time involved is in your iterative application of these principles to your real, live grant proposals, and that is likely to be a substantial investment of time. However, that is unlikely to be more than you'd already invest in writing and submitting proposals via trial-and-error.

Is there a discount for students/post-docs

 

Yes, there is! Verified students and postdocs receive a 40% discount on the regular tuition of $570, bringing it to $342. You can also use a payment plan, bringing that to only $57/month for 6 months. This is a small investment that will pay off on a career-long basis. Email us your verification to receive the discount link.

Still got questions?

 

Contact us at support@morganonscience.com or call ‭(208) 514-1639‬, and our friendly support team will get back to you within one business day or less.

Is it time to stop the cycle of

rejection and time-wasting?

If you're ready to stop the time-wasting, career-slowing cycle of trial-and-error grant submissions, perhaps it's time to invest a bit of time and tuition money now to take charge of your proposal writing - so that you can long-term spend less time writing rejected grants and more time on the research that matters.

(Payment plan option is listed above)

Note: No class, no matter how well-constructed, is a substitute for your own hard work as a student. If you do not invest your time on an ongoing basis in developing these crucial skills, you absolutely will not get any useful results by enrolling in the class, or via any other means we are aware of. 

 

While we do our best to represent your potential results accurately, understand that your results ultimately depend on your effort more than they do any other factor - including our teaching and materials. The class materials are provided solely as a guide to focus those efforts, and reduce the cycle of time-wasting that so many researchers experience when it comes to grant proposal writing.  There is no other claim about your results being represented here, except that as with all of life, the more effort you put in, the more you will get out - and that having an experienced guide such as this class can generally facilitate a more efficient journey. 

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